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Pirates of the Canyon Hot Air Balloon Rally is a large, very visible event in Amarillo, Texas. Along with our signature flights from the bottom of Palo Duro Canyon, the City of Amarillo Parks and Recreation Department has partnered with us on a large all-day event at John Stiff Park. 2025 is promising to be a great year for this event.

Without Sponsors and support from our community, Pirates of the Canyon would not be much of an event. It takes support, encouragement and like everything else, money.

In addition to fuel and hotels for the balloons, our cost is driven by promotions and giveaways for the public. Hot Air Balloons draw such a large crowd on and off the local field, your company logo will be seen all across the city as well as promoted on the field with the large crowd.

2025 Sponsorship Opportunities

Sponsorship Opportunities are by groups of advertisements.

Sponsorship will be represented on all Public entities at the events.

The Available type of sponsorship include Title Sponsor, Banner Sponsors, Program Advertisements, In-Kind Opportunities or Individual Sponsors.



Event Sponsors

Title Sponsor - $10,000.00

  • All events will be sponsored by one company and all media will reflect title sponsorship
  • All promotional material will include Title Sponsors Logo (program cover, shirts, balloon banners, and social media)
  • Logo on Official Event T-Shirts
  • Logo on Front of the official Program and Full Page Add on Back Program Jacket
  • Smaller Logo on all Basket Banners

Banner Sponsor - $5,000.00

  • Full Logo on Basket Banners of at least 5 Balloons
  • Smaller Logo on all Basket Banners
  • Social Media Recognition
  • Full Page Ad in Program
  • Self-Banner Placement at John Stiff Park and Palo Duro Canyon
  • Full Logo on Sponsors Banner

Balloon Sponsor - $1,000.00

  • Full Logo on Basket Banners of one Balloon
  • Social Media Recognition
  • Full Page Ad in Program
  • Self-Banner Placement at John Stiff Park and Palo Duro Canyon

Full Color Event Program Advertisements

Business Card Ad $100.00
Quarter Page Ad $300.00
Half Page Ad $500.00
Full Page Ad $750.00
Full Page Ad with Banner Sponsor $5,000.00
Program Back Jacket, Full Page Ad, Full Event Sponsor $10,000.00

Sponsorship Opportunities for Individuals

Ruby Level $150.00
Silver Level $250.00
Gold Level $500.00
Platinum Level $750.00
Diamond Level $1,000.00

In-Kind Opportunities

In-Kind Sponsorships and recognition will be posted as advertisements in the Program and Social Media. In-Kind Opportunities include, but are not limited to:
  • Program Printing
  • Card Printing
  • Banner and Sign Printing
  • Custom T-Shirts
  • Fuel for Balloons and Chase Vehicles
  • Support personnel for the Events and Preparation
If you feel your business has a service that can help Pirates of the Canyon, Palo Duro Canyon State Park or the City of Amarillo Parks & Rec Department, please feel free to contact Chris Jones at 806-672-4100 or
sponsors@piratesofthecanyon.com.